say hello to your new christmas flavour be.
we have already been talking about pumpkin spice for weeks now, anticipating the arrival of the Starbucks’ iconic latte long before it actually arrives — and we know we were not alone. but some surprising new intel was recently surfaced thanks to bloggers at the site MyFitnessPal — writers there claim that pumpkin spice has now passed its peak. and that leaves one question who is about to steal the spotlight * hint flavours in the title* but if you haven't caught on yet it is salted caramel YUMMM!!
the MyFitnessPal crew had been keeping track of pumpkin spice’s popularity in recent years by tracking consumption and the numbers show something a little shocking. last year, during the 2014-2015 pumpkin spice season, consumption of the beloved drink and foods flavoured actually decreased — for the first time ever!!!
according to toch’s data, people are also waiting longer each year to start devouring pumpkin-flavoured treats, with consumption maxing out around halloween, rather than seeing high numbers earlier in the fall season when the Pumpkin Spiced Late is usually re- released in late august or early September. in the past years, fans of the flavour had continued purchasing pumpkin spiced lattes and products well into the early spring time, with consumption taking a big downturn around march. however, last season saw a big drop off in the pumpkin spice madness much earlier into the winter, around late January .
and the downfall of pumpkin spice is not the only major news MyFitnessPal had to share. salted caramel — a flavour we had considered to be pretty classic, but one thats definitely gaining in popularity- is clearly on the rise with consumption of salted caramel drinks and foods taking a huge upswing during the 2013-2014 and 2014-2014 fall- winder seasons.
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